Undulating Silver Orb

FOLIO

Spinning magenta ring

#clients: ACER Germany, Ahmad, Beiersdorf, Carlsberg, DELL EMC, PepsiCo, EA Sports, Google, IKEA, L'Oréal Paris, Mercedes-Benz, Pact Capital New York, Pandora, Skittles, Schlumberger, Zeiss Berlin, MangoBay New York

#clients: ACER Germany, Ahmad, Beiersdorf, Carlsberg, DELL EMC, PepsiCo, EA Sports, Google, IKEA, L'Oréal Paris, Mercedes-Benz, Pact Capital New York, Pandora, Skittles, Schlumberger, Zeiss Berlin, MangoBay New York

Blue metallic bouncy spring

AWARDS

BIO

Graduated from the Higher School of Advertising and the School of Arts. Began a career in advertising at McCann-Erickson in 2003 as a junior art director, then joined BBDO from 2005 to 2010.

Later joined the Y&R team, working with Colgate-Palmolive and, under global creative director Tony Granger, helped win the largest Eastern European Beeline pitch for the Y&R network (now VMLY&R).

Since 2011, worked at various digital agencies and helped win pitches for Skittles, Mercedes-Benz, Carlsberg, and collaborated with Google, Beiersdorf, and Coca-Cola. Before launching ICEBERG INTERACTIVE in 2016, led digital development at BBDO with clients such as Pepsico, Mercedes-Benz, and Tuborg.

In 2022, worked in Berlin with EA Sports, Zeiss, and Acer, contributing to the final-ever campaign for the FIFA 2023 brand.

In 2023, launched the agency N1 New York with a business partner.

From 2020 to 2023, taught an original course for graduate students at the Faculty of Integrated Communications at the Higher School of Economics.

Competed three times in the Young Lions competition at Cannes Lions in Film, Print, and Digital categories.

Participant of the Cannes Lions Academy. Holds a PhD in Sociology. Active 🎾 player and fan of 🏄, electronic music, psychology, and neurobiology.

CURRENT JURY 2025 / 2026

PREVIOUS JURY

Spinning blue glass orb

NETWORK EXPERIENCE

INTERNATIONAL EXPERIENCE

N1 New York

Glück Berlin

“I like your portfolio a lot.”

Götz Ulmer | Executive Creative Director for Jung Von Matt Hamburg

“Great portfolio.”

Eric Schoeffler | Chief Creative for Havas Germany
& Executive Creative Director for Havas Europe

“Good stuff!”

David Mously | Ex-Managing Creative Director for DDB Berlin

Capabilties

  • Rethinking how people interact with your brand through digital products and solutions that drive impact for both business and society.

    • COMMERCE DESIGN

      Creating a unique omnichannel commerce experience that boosts sales and strengthens customer relationships.

    • EXPERIENCE DESIGN & DEVELOPMENT

      Rapid prototyping and user experience testing to justify investment decisions.

    • WEB & PLATFORM SOLUTIONS

      Responsive web solutions built on modern architectures and leading platforms to scale both content and experience.

    • DESIGN SYSTEMS

      Scalable UX/UI architectures that extend your brand across all interfaces and enhance engagement.

    • MOBILE PRODUCT DEVELOPMENT

      Mobile services and products that leverage native capabilities to deliver personalized experiences at key moments.

  • Creating meaningful connections and cultural relevance through innovative storytelling, technology integration, media, and design.

    • SOCIAL MEDIA ACTIVATION & INFLUENCER ENGAGEMENT

      Embedding brands into cultural contexts and conversations through strategic social media interaction.

    • CAMPAIGN DESIGN SYSTEMS

      Building a unified visual and communication framework for brand messaging.

    • INTEGRATED CAMPAIGNS & PLATFORM DEVELOPMENT

      Crafting compelling brand stories that work across platforms and resonate
      with diverse cultures.

    • CUSTOM RESEARCH & CREATIVE OPTIMIZATION

      Using analytics to enhance the impact of creative solutions.

  • Digital commerce today is more than just a sales channel. It’s the foundation of a brand’s product and user strategy. I help brands meet customer expectations for technology in commerce, while staying rooted in storytelling and relationship-building — resulting in stronger sales, brand recognition, and customer loyalty.

  • AI is becoming a standard in creative and technological projects. I help brands go further — not just enhancing what exists, but creating entirely new user experiences.

  • Shaping who your brand is and how it comes to life at every touchpoint — to drive growth and scalable implementation.

    • BRAND IDENTITY

      Visual, verbal, and behavioral codes that define the brand across all interactions.

    • BRAND FOUNDATION

      Building a unified visual and communication framework for brand messaging.

    • BRAND SYSTEMS

      Defining the brand’s flexibility and adaptability across various interfaces.

    • BRAND ARCHITECTURE

      Structuring brands and product lines to support growth objectives.

    • AI-ENABLED BRAND TOOLS

      • AI-ENABLED BRAND TOOLS


      AI-powered tools that help teams scale brand systems effectively and consistently.

Book