FOLIO
#clients: ACER Germany, Ahmad, Beiersdorf, Carlsberg, DELL EMC, PepsiCo, EA Sports, Google, IKEA, L'Oréal Paris, Mercedes-Benz, Pact Capital New York, Pandora, Skittles, Schlumberger, Zeiss Berlin, MangoBay New York
#clients: ACER Germany, Ahmad, Beiersdorf, Carlsberg, DELL EMC, PepsiCo, EA Sports, Google, IKEA, L'Oréal Paris, Mercedes-Benz, Pact Capital New York, Pandora, Skittles, Schlumberger, Zeiss Berlin, MangoBay New York
AWARDS
BIO
Creative Director and founder with 20+ years of experience across advertising, digital, branding and creative technology.
Started my career at McCann-Erickson in 2003, followed by BBDO and Y&R, where I worked across international brands including Colgate-Palmolive and PepsiCo. Under Global Creative Director Tony Granger, I was part of the team that won one of the largest pitches in Eastern Europe for Beeline.
Since 2011, I’ve worked across leading digital and creative agencies, developing ideas and winning pitches for brands including Skittles, Mercedes-Benz, Carlsberg and Tuborg, while collaborating with global companies such as Google, Beiersdorf and FIFA.
In 2016, I founded ICEBERG INTERACTIVE and led its creative and digital development. In 2022, I worked in Berlin with EA Sports, ZEISS and Acer, contributing to the final FIFA 23 brand campaign.
In 2023, I co-founded N1, a New York-based creative agency, working internationally across brands, culture and technology.
Participant of the Cannes Lions Academy and competed three times in Young Lions across Film, Print and Digital.
Active 🎾 player and fan of 🏄, electronic music, psychology, and neurobiology.
CURRENT JURY 2026
PREVIOUS JURY
NETWORK EXPERIENCE
INTERNATIONAL EXPERIENCE
Glück Berlin
N1 New York
DOCUMENTS
Professional Qualification
Academic qualifications assessed and accepted by the relevant German authorities.
Local Banking
Maintaining an active Sparkasse account in Germany since 2022.
EU Blue Card
Previously issued in Germany; eligible to apply through the established process.
Passport
Armenian passport holder. Armenia has formally launched its EU accession process and continues to strengthen its political, economic and institutional ties with the EU.
“I like your portfolio a lot.”
Götz Ulmer | Chief Creative Officer at Havas Germany
“Great portfolio.”
Eric Schoeffler | Chief Creative Officer at Saatchi & Saatchi Germany
“Good stuff!”
David Mously | Executive Creative Director at Leo Berlin
Capabilties
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Rethinking how people interact with your brand through digital products and solutions that drive impact for both business and society.
COMMERCE DESIGN
Creating a unique omnichannel commerce experience that boosts sales and strengthens customer relationships.EXPERIENCE DESIGN & DEVELOPMENT
Rapid prototyping and user experience testing to justify investment decisions.WEB & PLATFORM SOLUTIONS
Responsive web solutions built on modern architectures and leading platforms to scale both content and experience.DESIGN SYSTEMS
Scalable UX/UI architectures that extend your brand across all interfaces and enhance engagement.MOBILE PRODUCT DEVELOPMENT
Mobile services and products that leverage native capabilities to deliver personalized experiences at key moments.
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Creating meaningful connections and cultural relevance through innovative storytelling, technology integration, media, and design.
SOCIAL MEDIA ACTIVATION & INFLUENCER ENGAGEMENT
Embedding brands into cultural contexts and conversations through strategic social media interaction.CAMPAIGN DESIGN SYSTEMS
Building a unified visual and communication framework for brand messaging.INTEGRATED CAMPAIGNS & PLATFORM DEVELOPMENT
Crafting compelling brand stories that work across platforms and resonate
with diverse cultures.CUSTOM RESEARCH & CREATIVE OPTIMIZATION
Using analytics to enhance the impact of creative solutions.
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Digital commerce today is more than just a sales channel. It’s the foundation of a brand’s product and user strategy. I help brands meet customer expectations for technology in commerce, while staying rooted in storytelling and relationship-building — resulting in stronger sales, brand recognition, and customer loyalty.
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AI is becoming a standard in creative and technological projects. I help brands go further — not just enhancing what exists, but creating entirely new user experiences.
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Shaping who your brand is and how it comes to life at every touchpoint — to drive growth and scalable implementation.
BRAND IDENTITY
Visual, verbal, and behavioral codes that define the brand across all interactions.BRAND FOUNDATION
Building a unified visual and communication framework for brand messaging.BRAND SYSTEMS
Defining the brand’s flexibility and adaptability across various interfaces.BRAND ARCHITECTURE
Structuring brands and product lines to support growth objectives.AI-ENABLED BRAND TOOLS
AI-powered tools that help teams scale brand systems effectively and consistently.